// want to improve your marketing

We help contractors
do that measurably

We have years of experience in helping contractors succeed.  Our approach leverages data and business intelligence.  We won’t help you run ads, we will help you generate higher-quality leads and eliminate the need for PPC ads.

// our marketing services

Intelligent Marketing

What are the most valuable searches for you?

We do research and we find out the searches being done by people with the intent to hire a contractor like you!  Then, using data in our dashboard we systematically get you to rank for these searches.

No Ads!


// Contractor Marketing

Proven Success for Contractors

If you are a contractor and you would like to generate more, higher-quality leads from your website and you are spending money on PPC ads here is what has proven very successful for us.  (We can show you actual results!)

We identify and target the most valuable searches for you.  These are the searches being done by people who have the intent to hire a contractor like you.  We optimize your marketing channels.  We optimize your website.  Everything is measurable.  You can see how we are generating results in your dashboard.  

// contractor marketing

Let's discuss business intelligence
& how it can help you

// trusted by contractors


Emilia Clarke
James Atlas
Platinum Pool
"We started working with Jim many years ago, and quite frankly he has transformed our business. Jim is a knowledgeable, forward-thinking professional that always helps us think differently about our marketing. In fact, I hesitate to even write this recommendation as we risk divulging our secret weapon. I would give Jim our highest recommendation for anyone that isn't in our industry. "
Emilia Clarke
Brad Cormack
Sunstone Pools & Outdoor Living
"I would definitely recommend Jim Oborny and JP Innovation as a data analyst and marketing consultant. He has provided a high level of service, and definitely thinks outside the box. He has a tenacious work ethic and is a pleasure to engage. If you are tired of the run around on SEO and website building, call him immediately."